The leadership of the association is responsible for the maintenance of the membership standards thereby insuring that the association remains a peer group. Candidates are typically nominated by an existing member.

Standards for entrepreneurs include minimum revenues of the business ($1.0 million), position in the company (a principle shareholder or operating officer), and amount of time in the business (a minimum of five years).

Standards for professional members include 15 years in their discipline and the professional member category is limited to a maximum of 20% of the membership.